Artisanal Creations procures its ceramic products from Khurja. This small town, in the northern India, has been a hub for ceramics since the 14th century. The city sustains numerous talented artisans that have had their craftsmanship passed down over generations. However, over the years, mass production has replaced the traditional ceramic work, leaving many artisans unemployed and destitute. And once a prosperous town, Khurja is now reeling under the poverty.